Design, Interiors & Lifestyle Blog
Design, Interiors & Lifestyle Blog

Instagram’s Insta Economy report and the Insta Gift Market. 

Last Saturday, I attended Instagram’s Insta gift market event at the Old Spitalfields market in London.

It was so lovely to see Instagram supporting small businesses in the run up to Christmas. Insta economy Instagram Did you know that Instagram is becoming one of the most important platforms for small to medium sized businesses in the UK?

I got to find out more, at Instagram’s Insta Economy event, chaired by Ali Busacca, head of community at Instagram for Europe, Middle East and Africa.

A panel of small businesses were also invited to talk about their experiences using Instagram. I was given a copy of Instagram’s Insta-economy report on small / medium businesses.

The research was conducted by Ipsos Connect, Development Economics and Morning Consult between August to October 2017.

Here are the findings from the Insta Economy report, hot off the press:

  1. There are 800 million global Instagram users.
  2. 25 million Instagram Business accounts.
  3. 2 million advertisers on Instagram
  4. 200 million daily active instagramers visiting at least one business profile every day.
  5. UK has 23 million Instagram users
  6. 1 in 3 UK small businesses have built their business on Instagram
  7. More than half of small/medium businesses in the UK using Instagram see the tool as a means to grow their business
  8. 1 in 4 people discover and buy products they find on Instagram.
  9. 80% of Instagram’s global community follow a brand
  10. 45% of UK small and medium sized businesses have hired employees as a result of growth in demand since joining Instagram.
  11. 51% of UK small businesses say Instagram is a way for them to connect with customers in other countries.
  12. Young entrepreneurs aged under 35 years are seeing some of the greatest and potential on Instagram. 61% plan to maintain and grow their investment on Instagram going forward.
  13. Projections for 2017 indicate that Instagram will contribute an increase in Gross Value added of 1.235 billion to the UK economy.
  14. By 2022, Instagram is expected to increase their Gross Value Added contribution to  £6.776 billion. 
  15. By 2022, jobs attributable to Instagram will be 106000, comprising 74000 direct jobs and a further 32000 indirect jobs.

Isn’t it impressive to think of how Instagram has morphed from a social app to one that is now essential for the economy? Anyway, back to the Insta Gift market.

It was a wonderful opportunity to put face to an Instagram profile, and also to connect and discover new talents.

The beautiful tapestries above are by Elizabeth Pawle Aren’t they such happy and vibrant colours? They would make really unique Christmas gifts don’t you think? Check out this beautiful paint palette, belonging to Ocki from The Letter Bug Studios. Ocki hand paints alphabets in a variety of designs and colours. This Smoke and Musk candle is one of Earl of East London’s signature scents, and also their most popular product.

The scent is both smoky and woody, hence perfect for Winter. I’ve been following Martha Brooks on social media for a while, so it was lovely to finally meet her.

I totally adore all her beautiful pastel coloured stationery. After all the shopping and talking, I decided to take a lunch break.

Instagram had curated an amazing collection of food and drinks stalls.

This milk tea from Yifang Taiwan Fruit tea was delicious, and even better when heated up to drink  on a cold day. Now, this might make your mouth water, as it has mine.

I can still recall the delicious bites I took of Imad’s Syrian kitchen’s Lamb Toshkas, made of lamb, garlic, spices, cheddar and mozarella cheese, grilled on flat bread and topped with red onion pomegranate molasses and sumac. Feast your eyes on these delectable Canelé from Babelle. They tasted as good as they looked. After a wonderful lunch, it was back to shopping.

This is Ethical stories Ethical me’s stall. The owners have sourced ethical products from all around the world, each product comprised of an interesting story. It’s often tricky to buy gifts for men during Christmas, so it was good to discover Men’s society, who produce handmade gifts for men. Finally, here are a few of my buys.

I bought two sweatshirts from Smith Webb for my children. I love the slogans and the fact that part of the funds go to support Mental health and Anti-Bullying charities.

Anyway, hope you have enjoyed seeing the Insta Economy report and being introduced to new sellers. Have a wonderful week ahead. ( All photography are by Geraldine Tan, editor of Little Big Bell).

Home Spring Summer 2018 Sainsburys Home Spring Summer 2018 preview collection.

Last week I had the pleasure of attending Sainsbury’s Home Spring Summer 2018 Press breakfast.

I was interested to see what the trends for next year would be. It was also fun to pick out my favourite pieces from the show, to style at home. Andrew Tanner ( Design manager at Sainsbury’s) and Rona Olds ( Head of buying for Sainsbury’s) talked us through the 7 different collections.

See if you can guess which collections I selected my products from, to style my room.

Helsinki – A Scandinavian style collection with a moody palette of Ochre and shades of Charcoal, from textiles to tableware. The Melamine from the Helsinki collection look and feel like real ceramic.

Riviera Coast – Inspired by the coastline, a nautical theme, with elements of gold, indigo blue and knots in patterns.

Meadow Inspired by the British countryside, a soft and beautiful palette.

Summer Palm House – Inspired by the opulence of Kew Gardens and the Cocktail Lounge bar at Singapore’s Raffles hotel drenched in big Palm trees. A beautiful botanical collection, combining shades of blush pinks with greens.

Casa de Cuba – A vibrant collection with tile print patterns, that can be mixed and matched.

Fiesta – It’s all about family time and spending it together in the garden during Summer. Colours are bright with lots of geometric prints.

Bohemian Wanderer – A beautiful Boho vibe with hand finished textiles and hand blown glass. Sainsbury's Home Spring Summer 2018 So, which collections do you think I selected my products from?

Unsurprisingly, I went for the colourful Casa de Cuba and Summer Palm House collections. Let me now show you around. Feast your eyes on this beautiful real marble top Copper table from the Summer Palm House collection. I’m pretty sure this will fly out of the store when it lands, because, can you believe that it’s only £45?

How amazing is that cactus plant (£24) on the marble table? You won’t believe me when I tell you it’s faux. When I saw it at the press show, I thought it was a real one, being used as a prop. I used the beautiful woven striped cotton throw from Sainsbury’s Casa de Cuba collection to add a vibrant pop of colour to the sofa. Here is a close up view of the throw and matching cushions from the same collection. Isn’t that Sardine cushion adorable, with its colourful tassels? We’ve seen large planters on stands over the past year, with the indoor plants trend, but I’ve not seen a mini version like this before. It’s just so cool, with its bright pop of sunshine yellow. Here it is on the coffee table. It doesn’t matter if the patterns clash, the more, the merrier for a visual impact. I’ve never seen a pink Cockatoo before, isn’t it sweet? This would be my dream pet, to fit in with my pink loving home.

All the new range cushions are between £12 to £16 each. Did you notice that beautiful blue, red and pink Havana pouffe with a tile pattern? That is my absolute favourite piece from Sainsbury’s Home Spring Summer 2018 collection. It’s so light and comfortable to sit on too. This giraffe planter (£20) is from Sainsbury’s Home’s Bohemian wanderer collection. It will definitely feature in my daughter’s eclectic Boho theme room revamp next year. It was such an amazing feeling to bring Summer back into my home on a cold Winter’s day. I appreciate that most people are making their homes Winter cosy now, but doesn’t this just add an instant cheer and a dose of warmth? Hope you have enjoyed my picks of Sainsbury’s Home Spring Summer 2018 collection. All the other collections are amazing too. There is something to suit every taste.

Will you be queueing at Sainsbury’s to get your hands on the best pieces when the collection comes out? I know I will. Do keep an eye on Sainsbury’s Home’s instagram account to find out more.

Hope you have enjoyed the post. Do take a peek at my last post about the WGSN interiors trend talk by Lisa White at Sainbury’s Home’s press show too. It’s so interesting to learn about the new lifestyle trends on the horizon.

Have a wonderful new week.

( All styling and photography are by Geraldine Tan, editor of Little Big Bell. This is a sponsored collaborative post with Sainsbury’s Home, but all opinions are my own).

lifestyle trends Lifestyle trends of the future with Lisa White of WGSN.

Last week, I was invited to an Interiors trend forecast talk by Sainsbury’s Home on ” Lifestyles of the Future” given by Lisa White, the head of Lifestyle and Interiors at WGSN.

I thought I’d do a little Summary here of her thoughts on future lifestyle trends.

Being connected

Research on Millennials have apparently found that there is a tendency to anxiety and depression. With the latter in mind, future trends will be looking at ways to help people stay more connected.

Co-space living or working are a few such solutions.

The use of assistive technologies have also become a popular way of keeping people connected in their homes.

I liked hearing about the innovative idea of a thermal bubble that could follow and regulate the temperature around an individual to within their comfort zone, whilst sharing a space with others.

Being Flexible

As space becomes scarce with urbanisation, the newer generations will become more flexible and embrace micro living solutions.

Lisa mentioned that there is already a movement towards smaller space living in the U.S, and even now in the UK, old office spaces are becoming reimagined as living areas.

The ‘try before you buy’ lifestyle trends are also another emerging area.

Being True

Consumers are now becoming more discerning and environmentally aware. There is a trend towards sustainability. Some examples being,no packaging shopping, to using apps to scan food for their green credentials.

Being Well

The concept of The Safe Home, introducing the home comforts and feelings of safety of home into public spaces.

There was also the idea of the Natural Home, harnessing the power of good microbes within the fabric of the home.

Finally, other interesting areas include the spiritual home by using crystals, and the Emotional home using dappled light to elicit a sense of well being.

It was so interesting to hear about the lifestyle trends of the future. I would definitely be looking out for this in future interiors products and concepts.

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