I was interested to learn how this company had evolved since its inception in 1992.
Recently, I encountered a successful healthcare model described as practising ‘Disruptive Innovation’. The latter is an approach that seeks to improve a product or service in ways unexpected by the market, by designing for a different consumer in a new market, which then successfully gets taken up by the mass.
I think Gessi’s ability to think outside the box makes it a master of disruptive innovation. In1996, this was evident when it raised the status of a common faucet to an object of design, with its Diverso range .
More recently, Gessi has released a faucet called Goccia, meaning ‘drop’, designed by Prospero Rasulo.
Its design consist of a sleek curve with a water droplet end. It comes in white, black, silver and even platinum.
Gessi has designed this to blend seamlessly into spaces one would not even consider placing faucets, such as a dining or living room.
Aesthetics aside, the Goccia taps are also environmentally friendly, with a 50% water saving ability that does not compromise on function.
I say bring on more Disruptive Innovation. Wishing you all a lovely weekend.