Design, Interiors & Lifestyle Blog
Design, Interiors & Lifestyle Blog

14 Jul – The London launch at Story Deli.


Hello all! Last week saw the London launch party of which I helped organise and style. It took place at the organic pizza restaurant Story Deli in Shoreditch. The pizzas and brownies there are seriously the best I have tasted in London! is an online shopping site that connects tastemakers (bloggers) to makers. It is a platform that hosts tastemaker shops, selling a curated collection of homewares and accessories, from a chosen pool of makers. This is the brainchild of the talented CEO Sarah Bryden-Brown. Together with her wonderful team, Sarah has launched the site in the States and now London, followed by Stockholm and Paris.

Above is the photo of the London party:

From the back row (left to right) are : Silkie of Rosehip ( maker of beautiful stationery); Kyoko of the Link Collective (producer of furoshiki textiles); Will Taylor-Willis of Bright Bazaar blog ; yours truly; Griff Fairbairn ( Head of operations team) ; Kate Baxter of the blog Fabric of your life ; Annie Kruse of blog Stylejuicer ; Tiffany Grant-Riley of Curate and display ; Joy of 31 Chapel Lane (purveyors of fine Irish linens) ; Marika Giacinti (maker of beautiful cushions).

Front row (left to right) : Alice of Alice Studio ; Emma of the blog A Quiet Style ; Sarah Bryden-Brown (CEO of ; Flora Lels (Chief revenue officer team) ; Emily Quinton of blog Makelight and Xanthe Berkeley of blog Xanthe Berkeley.

Below are some of the makers’ products that I have styled and photographed. I have previously written about other wonderful makers and Britt Castellano here.

This cheery ‘Hello’ print is by the lovely Anya of Colourmoon and this sweet cobalt blue tea towel is by Brandy of a Sensible Habit.


The nautical print in the background is by Rosa Pearson.

This sweet back portrait is called Brigitte and is by Monica Lee.

These colourful mini wooden bowls are by Araya Jensen.


Hustle print is by Holly Casto. The two circle screen print is by Traci Yau and the plate, bowl and beaker by Bobo Ceramics.

Last but not least, these cute cushions with pom poms are by Marika Giancinti.

Hope you like what you see, please do visit and support my shop Little Big Bell shop.

I don’t normally show photos of food on this blog but since that pizza at Story Deli was so delicious, I felt compelled to show you why.

Have a wonderful week all!

  1. A fab post Geraldine, I LOVED the venue (great find) and was so pleased to be able to pick up some of the pieces in person. So lovely to catch up with you again after 2 years and hope to make it to the LBG meet next month! x

    1. littlebigbell Post author

      Thank you Tiffany, wonderful to chat too. See you next month lovely! xx

  2. Hi Geraldine! I wish I could have made it to this wonderful event, what a beautiful setting for the London launch of

    I absolutely love your shop on the site, it perfectly reflects your amazing taste. Love the way you have styled these different vignettes above too – you have such a natural talent for styling that looks just perfect.

    Hope you have a lovely week, thank you for sharing – although the last image of the Pizza was too much – it’s 10am and my tummy is rumbling at my desk! See you soon, Louisa x

    1. littlebigbell Post author

      Ha,ha! Louisa you always make me smile. We should go to Story Deli together one day, it is so delicious!! Thank you so much for all the sweet comments, you are such a wonderful friend. Can’t wait to catch up soon! xx

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