I’ve just returned from Irish Whiskey maker METHOD AND MADNESS‘ Gin launch party in Cork, Ireland. It was a lovely diversion from my normal routine.
I’ve always wanted to see a distillery.
You may wonder where the name METHOD AND MADNESS came from.
It was actually inspired by the Shakespearean quote, ‘Though this be madness, yet there is method in’t.’
The “METHOD” represented the tradition and expertise grounded in the generations at the Midleton Distillery and “MADNESS” reflected the curiosity and intrigue of the next generation. Meet Mickey’s Belly, Ireland’s oldest gin still, and where the gin was being made. The new bottle and label were designed by the talented duo Matthew Bolger and Emelie Lidström of M&E design in Sweden.
I had the pleasure of meeting and dining with them during this trip. I was told the stripes in the label represented METHOD and signified the continuity and consistency of the master distillers, whilst the marble art represented MADNESS, an analogy to the apprentice’s experimentation and innovation. We even got to do our own marble painting at the event.
The black lemons are in fact sun dried limes. ( as seen in the photo)
Emelie told me that the teal was a leafy, earthy tone, that has been amplified from nature.
Well, it’s an eclectic fusion of 16 botanicals led by black lemon and Irish gorse flower – imparting notes of citrus and spice with subtle earthy undertones.
It was absolutely delicious when paired with Poacher’s tonic water, large ice cubes and finished off with a twist of lemon rind. During this press trip, we stayed at the beautiful Castle Martyr resort.
Check out the beautiful grounds. Here’s what my bedroom looked like. I hear this hotel was once a boarding school. It must be wonderful to be surrounded by the countryside. METHOD AND MADNESS Gin should be available in Ireland now, and at most airport retail shops from July 2019.
Finally, If you have a chance, do give it a try. It’s absolutely delightful.
Hope you’ve enjoyed the post. Have a lovely day.