Design, Interiors & Lifestyle Blog
Design, Interiors & Lifestyle Blog

14 Sep

Wrong for Hay launched at the London Design Festival 2013



Yesterday was the start of the London Design Festival. As I wasn’t working, I took the opportunity to explore some of event sites. After navigating the corridors of the Victoria and Albert museum to see their main festival attractions, I headed towards St James’ park in Westminster. I had pre-arranged a lunch meeting at the former St. Stephen’s Club, now a pop up restaurant by Wrong For Hay and the Peckham Refreshment rooms.


Wrong For Hay is a new design collaboration that will be based in London. It will build on the founding principles of the Danish design brand Hay but under the creative direction of Sebastian Wrong, the design director of British brand Established & Sons.

Wrong For Hay exhibited at the restaurant and a listed period house a few doors down. London Design festival was the launch of the new collection.


This familiar Hay Lup copper candle holder greeted me as I sat down for lunch. What a great idea to slide a postcard in as decoration.


Many of the tables at the restaurant overlooked the beautiful St. James’ park. The menu was simple but delicious. I had the charcuterie of fennel salami and tapenade followed by an orange and rosemary polenta cake.


A few doors down from the restaurant was where the main collection was housed, on three vast floors.


Indoors, the floor to ceiling windows overlooking the park was just so beautiful

At the far end,  is ‘ The Wooden shelf ‘ made of oak, designed by Lucien Gumy for Wrong For Hay.


These Stanley Stools are designed by Faudet Harrison and are made from bent steel tube frames with cork seats.

Elephant-table-and Pion-light-Wrong-for-Hay

Solid ash ‘Elephant tables’ designed by Anderssen & Voll blended in well with the marble columns displayed in a corner. The ‘Pion light’ by Bertjan Pot emitted a lunar glow.


This canary yellow ‘Hockney’ sofa was just the perfect antidote to the cold weather outdoors. Not only was it comfortable but also practical with a foldable frame allowing for easy manoeuvring.


The new furniture collection, such as the Curve chair in the pale fabric, fitted in well with period pieces evident in the room.


Here the Stanley stool has been used as a table. The far coffee table with the flickering candles is called Serve. It features a circular steam bent beech tabletop rim.


This Rope trick light is now on my want list. I love its simplicity yet elegance. Just perfect as a reading light as the days get shorter. It is designed by Stefan Diez and uses LED technology on a simple rope mechanism.

These desktop ‘Lens’  storage boxes are so eye catching. The natural materials used such as glass, maple, ash and cork seem to contrast and compliment well.


Now I predict these Ori salt and pepper mills will become best sellers. They are designed by Anderssen & Voll. How could one resist those colourful pentagonal columns? Which colour combinations will you choose?

Wrong-For-Hay-Smileys-quilted textile-by-Bernhard-Willhelm-photo-by-Little-Big-Bell

Draped on a chair in a corner is this Smileys quilt designed by Bernhard Willhelm.  Love how the colours are accentuated by the beautiful Oriental wallpaper behind.


This Curve sofa in such a bold and bright fabric is one of Wrong’s creations. This actual sofa was at the restaurant’s main entrance but I thought I’d show it here next to the Curve chair below.


The patterned fabrics on the sofa and chair are designed by Nathalie Du Pasquier. What would you choose? A bold pattern or a muted plain tone?


Double doors opened into the formal dining room upstairs. I love that sense of grandeur created by the painting contrasted against the Utilitarian feel of that ‘Frame’ table and bench.


Downstairs was the ‘Trion’ dining table, designed by Shane Schneck. Love the scatter of the colourful stools against that graphite grey. On the back wall are coat hangers called ‘Hook’ made from a steamed ash strip designed by Line Depping.


I used these Tela glassware at the restaurant. Up close they have the look and feel of the outer surface of a stitched textile. They are designed by Silo Studio.


You may have seen in some of the photos above, particularly in the restaurant, the furniture were  set against a range of eclectic carpets. They are mostly from the brand Emily’s house.


The company was named after the Belgian owner Katrien Vermeeran’s daughter. Her shop is permanently based at the basement of this beautiful period property.


All the carpets are one of a kind, made by craftsmen of skilled handed down generations. The carpet styles are based on tribal weaving, giving them that primitive, rustic appearance and unique charm.

I hope you’ve enjoyed this post. I left that house brimming with ideas and inspiration. I can’t wait for the collection to hit the shops soon. Happy week ahead. x

    1. littlebigbell Post author

      Yes, it was a magnificent house with such beautiful furniture. Luckily, they were not for sale, then I would be truly spoilt for choice 😉 x

  1. What a wonderful post this is – it felt like I was right there with you exploring the new Wrong For Hay collaboration. Your pictures were brilliant, Geraldine. My favourite was the canary yellow Hockney sofa, of course! 😉 Have a brilliant week and hope to see you sometime during LDF. x

    1. littlebigbell Post author

      Thank you Will 🙂 Do you know, I actually thought of you when I saw that sofa, not dissimilar in colour to the one you have, definitely very Brightbazaar. Have a good week and hopefully see you at the Friday launch party xx

  2. I loved everything about Wrong for Hay… glad you got the carpets in here. LOVED every single one of them.

    The pop-up restaurant was great too. If only I had more time. It’s so exhausting running from one venue to another… a full week ahead.

    Great pics x

    1. littlebigbell Post author

      Hi lovely, haven’t seen you for ages. Know what you mean about exhausting. I’m working all week so can only do LDF on weekends. Hopefully will bump into you somewhere. Have a lovely week x

  3. Jocelyn Casey

    Loved reading this post, Geraldine! The yellow Hockney sofa is divine. Thank you for the tour, I learned so much today! Hope to see you at Meet the Blogger in Amsterdam. Take good care. Jocelyn xx

    1. littlebigbell Post author

      A pleasure lovely. Unfortunately I won’t be able to attend MTB Amsterdam now as off on the LA blogtour. Hope our paths cross again soon and so can meet up. Give me a shout if you are in London and we can meet for tea.Have a lovely week xx

  4. You’re so right about the next best seller: those pentagonal salt & pepper mills by Anderssen & Voll! I know I want one (or 2 of course!). Have a lovely week, Geraldine!

    1. littlebigbell Post author

      Yes, definitely on my want list too. A good week to you too Judith xx

  5. What a fab post Geraldine – Like Tina I’m mad about Wrong for Hay! Would have loved to have lunch in the pop up restaurant too! Enjoy LDF lovely xx

  6. I’m not feeling too bad about not being there for the exhibition! What a great round up of Wrong For Hay and I adore those rugs also! Thanks Geraldine – excellent! Mel x

  7. Pingback: London Design Festival Highlights 2013 (Part II) | Plascon TrendsPlascon Trends

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